Lozi Mabunga

Writer | Content Marketing Strategist | SEO Specialist | Research-driven Storyteller | Ethnographer | Market Insights Researcher | Consumer Behavior Analyst

What I do:

I create high-impact, search-optimized content that blends data, audience insight, and compelling storytelling.With experience across industries, I specialize in leading content teams, developing strategy, and producing content that drives traffic, engagement, and conversions.

Core skills:

  • SEO writing

  • Keyword research

  • On-page SEO

  • Blog writing

  • Content strategy

  • Editing & proofreading

  • Scriptwriting

  • Research writing

Key strengths:

  • SEO Strategy

  • Content Planning

  • Research and ethnography

  • Editorial leadership

  • Adaptable voice across niches

Tools:

  • Ahrefs

  • ChatGPT

  • Hubspot

  • SEMRush

  • SurferSEO

  • Google Analytics

  • Google Search Console

  • WordPress

CONTENT MARKETING EXPRIENCE
Content writer and content manager with 15+ years of experience producing SEO-driven articles, web content, newsletters, and scripts.Combines research expertise with storytelling to create engaging, high-performing content. Experienced in managing writers, leading content strategy, and optimizing content for search and audience engagement.

Content Writer
2009-Present

  • • Wrote 1,000+ articles across multiple industries • Collaborated with SEO specialists to optimize content • Improved organic traffic and engagement • Writer for Carmoola UK (2021–Present)

Content Manager
2016-2017

  • • Managed and mentored a team of writers, ensuring consistent content quality • Led content marketing strategy aligned with SEO goals and audience intent • Edited and proofread content prior to publication • Developed content calendars and campaign plans • Optimized content using keyword research and SEO best practices

ANTHROPOLOGY & ETHNOGRAPHIC RESEARCH EXPERIENCE

My background in anthropology and social science research gives me a distinct edge in understanding audiences and crafting effective, insight-driven marketing strategies.Trained in ethnography, I bring deep expertise in field research, behavioral observation, and qualitative analysis, paired with the rigor and precision of research-driven writing.

Studies conducted

Rediscovering the T’boli Communities of Klubi, Lemdalag, Lemlunay: Towards the Development of a Culture-based Pedagogy and Curriculum for the Tboli Sbu High School,
Lake Sebu, South Cotabato
Department of Education (DepEd), Ateneo Institute of AnthropologyAccess to Land by Indigenous Peoples Groups: Using Ethnographic Methods to Inform Policy Makers,
Malita, Davao Occidental
World Bank, Department of Social Welfare and Development (DSWD), Orient Integrated Development Consultants, Inc., Ateneo Institute of AnthropologyLigawasan Marsh Stakeholders' Mapping,
Cotabato, Maguindanao del Norte, Maguindao del Sur, Sultan Kudarat
Ateneo Institute of Anthropology, Al Qalam InstituteTibolo Cultural Village Review,
Santa Cruz, Davao del Sur
Department of Tourism (DOT), DevEd Search ConsultancyResearch and Development of Hygiene Behavioral Change of Elementary Schoolchildren in the Philippines,
National Capital Region, Antique, Iloilo City, Davao City
UNICEF Philippines, International WaterCentre AustraliaLegal Study of Land Rights and Tenurial Instruments in the CARAGA Region: Focus on Butuan City, Agusan del Norte, and the Malimono-Surigao Watershed Resource Reserve, Surigao del Norte
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Ateneo Institute of Anthropology

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